Melt Featured In New Book on Social Media
Melt has been featured in the book, “Audience: Marketing in the Age of Subscribers, Fans and Followers,” where Cleveland author Jeffrey K. Rohrs takes a look at how successful businesses thrive by creating relationships with their audiences. According to Amazon.com, “Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.” Rohrs interviewed Melt owner Matt Fish during the creation of his book and now uses Melt as an example in presentations around the world.